Ice Hockey UK, Staircraft and Her Game Too are excited to announce a three-year partnership deal with the women’s team.
The Staircraft and Her Game Too logos will appear on Great Britain jerseys, starting with this weekend’s Four Nations in Denmark.
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Her Game Too was founded by 12 passionate female football fans who wanted to foster an ethos in football in which women are welcomed and respected equally. They have now expanded other sports with the same goals – to make each sport inclusive and a safe sport for women
Dan Lowans, from Staircraft, said: “We are thrilled to announce our sponsorship of GB Women for the next three years.
“At Staircraft, we are proud to be playing our part to help support the women’s team, which is in line with our commitment to Her Game Too – a voluntary campaign dedicated to eradicating sexism in sport.
“As a British company, we are thrilled to be supporters of GB and are looking forward to the upcoming tournament in Denmark.”
Emily Drakeley, Assistant Marketing Manager at Staircraft and Director at Her Game Too, said: “We are absolutely thrilled to be on the GB Women’s jerseys for the next three years. At Her Game Too, we share GB’s passion for excellence and teamwork – and are really excited to be on this journey with the team.
“Being featured on GB’s jerseys is not just a sponsorship for us, it’s a symbol of our commitment to promoting inclusivity and equality in sports. GB represents the pinnacle of athletic achievement and we are honoured to align ourselves with a team that embodies the values we hold dear.
“Together, we aim to break down barriers, challenge stereotypes and inspire individuals of all backgrounds to participate in and enjoy the beautiful game of ice hockey. By having our logo on the shirts, we will be able to share this message far and wide.”
Henry Staelens, CEO of Ice Hockey UK, said: “We’re really pleased to be working with both Staircraft and Her Game Too.
“Both are huge supporters of women’s ice hockey and Great Britain, so it’s a perfect fit.”