Engine management specialists, SMP Europe, the home of Lucas, Lemark and Intermotor brands, has announced a change in its partnership with Ice Hockey UK which is home to all levels of the Great Britain ice hockey, with its Intermotor brand now taking centre stage on the ice.
Effective immediately, the Intermotor logo will be visible on team jerseys, merchandise and arena branding and will be seen first at this weekend’s men’s Olympic Qualifiers and women’s Four Nations.
Martin Turner, Marketing Director at SMP Europe, said: “We are thrilled to announce this change which allows us showcase one of our most well-known and respected automotive brands on the world stage.”
The company will continue to apply the pink colour to the Intermotor logo as part of its commitment to the charitable work the brand does for breast cancer charities in association with GB.
Turner added: “Our fundraising efforts in recent years have seen us raise over £30,000 for breast cancer charities so far and we’re delighted to be continuing with the pink colour for Intermotor on the ice this season.”
SMP Europe Managing Director, Ross Toomey, said: “We are delighted to once again be supporting Ice Hockey UK and Great Britain for 2024 – and this year with Intermotor taking its turn in the spotlight.
“As a global company, we look forward to bringing the passion and excitement of GB ice hockey to our customers and the automotive aftermarket for another year.”
Ice Hockey UK General Secretary, Andy French, said: “It’s fantastic we are linking-up again with our friends at Intermotor.
“They have been fantastic supporters of the GB Programme for a long time now and we are so pleased to continue our relationship.”